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Strategic Management
 
01
 
strategic management：戰(zhàn)略管理
 
That set of managerial decisions and actions that determines the long-run performance of an organization.
 
戰(zhàn)略管理是一組管理決策和行動(dòng)，它決定了組織的長(zhǎng)期績(jī)效。
 
02
 
strategic management process：戰(zhàn)略管理過程
 
An eight-step process that encompasses strategic planning， implementation， and evaluation.
 
是一個(gè)包含8個(gè)步驟的過程，其中包括戰(zhàn)略計(jì)劃、實(shí)施和評(píng)估。
 
03
 
opportunities：機(jī)會(huì)
 
Positive trends in external environmental factors.
 
機(jī)會(huì)是外部環(huán)境因素的積極趨勢(shì)。
 
04
 
threats：威脅
 
Negative trends in external environmental factors.
 
威脅是外部環(huán)境因素的負(fù)面趨勢(shì)。
 
05
 
Core competencies：核心能力
 
An organization‘s major value-creating skills ， capabilities ， and resources that determine its competitive weapons.
 
核心能力是組織主要的價(jià)值創(chuàng)造技能，它決定了組織的競(jìng)爭(zhēng)武器。
 
06
 
Core competencies：核心能力
 
An organization‘s major value-creating skills ， capabilities ， and resources that determine its competitive weapons.
 
核心能力是組織主要的價(jià)值創(chuàng)造技能，它決定了組織的競(jìng)爭(zhēng)武器。
 
07
 
Weaknesses：劣勢(shì)
 
Activities the organization does not do well or resources it needs but does not possess.
 
劣勢(shì)是組織不擅長(zhǎng)的活動(dòng)或者非專有的資源。
 
08
 
SWOT analysis：SWTO分析
 
An analysis of the organization‘s strengths， weaknesses， opportunities， and threats.
 
SWTO分析是對(duì)組織的優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)和威脅的分析。
 
09
 
Corporate-level strategy：公司層戰(zhàn)略
 
An organizational strategy that seeks to determine what businesses a company should be in or wants to be in.
 
公司層戰(zhàn)略尋求確定公司應(yīng)該從事什么事業(yè)。
 
10
 
Stability strategy：穩(wěn)定型戰(zhàn)略
 
A corporate-level strategy characterized by an absence of significant change.
 
穩(wěn)定型戰(zhàn)略是一種公司層戰(zhàn)略，其特征為基本不進(jìn)行重大的變革。
 
11
 
Growth strategy：增長(zhǎng)型戰(zhàn)略
 
A corporate-level strategy that seeks to increase the level of the organization‘s operations.
 
增長(zhǎng)型戰(zhàn)略是一種公司層戰(zhàn)略，它尋求組織的經(jīng)營(yíng)規(guī)模。
 
12
 
Related diversification：相關(guān)多元化
 
When a company grows by merging with or acquiring firms in different but related industries.
 
相關(guān)多元化是指公司通過合并或收購(gòu)相關(guān)產(chǎn)品不同業(yè)務(wù)的公司而實(shí)現(xiàn)增長(zhǎng)。
 
13
 
Unrelated diversification：非相關(guān)多元化
 
When a company grows by merging with or acquiring firms in different and unrelated industries.
 
非相關(guān)多元化是指公司通過收購(gòu)和兼并不同產(chǎn)業(yè)、不同業(yè)務(wù)的公司而實(shí)現(xiàn)增長(zhǎng)。
 
14
 
Retrenchment strategy：緊縮型戰(zhàn)略
 
A corporate-level strategy designed to address organizational weaknesses that are leading to performance declines.
 
緊縮型戰(zhàn)略是一種公司層戰(zhàn)略，它用于處理組織的劣勢(shì)，這種劣勢(shì)導(dǎo)致績(jī)效的下降。
 
15
 
BCG matrix：BCG矩陣
 
A strategy tool that guides resource allocation decisions on the basis of market share and growth rate of SBUs.
 
BCG矩陣是由市場(chǎng)份額和SBUS的增長(zhǎng)率而做出資源配置方案的戰(zhàn)略工具。
 
16
 
Business-level strategy：事業(yè)層戰(zhàn)略
 
An organizational strategy that seeks to determine how an organization should compete in each of its businesses.
 
事業(yè)層戰(zhàn)略尋求決定組織應(yīng)該怎么在每項(xiàng)事業(yè)上展開競(jìng)爭(zhēng)。
 
17
 
Strategic business units：戰(zhàn)略事業(yè)單位
 
Single businesses of an organization in several different businesses that are independent and that formulate their own strategies.
 
戰(zhàn)略事業(yè)單位即一個(gè)組織有多種不同的業(yè)務(wù)，每一種業(yè)務(wù)有相對(duì)獨(dú)立和有自己的戰(zhàn)略。
 
18
 
Competitive advantage：競(jìng)爭(zhēng)優(yōu)勢(shì)
 
What sets an organization apart； its distinct edge.
 
競(jìng)爭(zhēng)優(yōu)勢(shì)是使組織別具一格和有與眾不同的特色。
 
19
 
Cost leadership strategy：成本領(lǐng)先戰(zhàn)略
 
A business-level strategy in which the lowest-cost producer in its industry.
 
成本領(lǐng)先戰(zhàn)略是一種營(yíng)銷層戰(zhàn)略，它是組織選擇了成為產(chǎn)業(yè)的低成本生產(chǎn)者的戰(zhàn)略。
 
20
 
Differentiation strategy：差異化戰(zhàn)略
 
A business-level strategy in which a company offers unique products that are widely valued by customers.
 
差異化戰(zhàn)略即公司實(shí)施尋求提供與眾不同的產(chǎn)品，并得到顧客廣泛認(rèn)同的戰(zhàn)略。
 
21
 
Focus strategy：聚焦戰(zhàn)略
 
A business -level strategy in which a company pursues a cost or differentiation advantage in a narrow industry segment.
 
聚焦戰(zhàn)略就是在狹窄的市場(chǎng)區(qū)隔上尋求成本優(yōu)勢(shì)或差異化優(yōu)勢(shì)。
 
22
 
Stuck in the middle：徘徊其間
 
A situation in which an organization hasn‘t been able to develop either a low cost or a differentiation competitive advantage.
 
即組織不能夠開發(fā)成本或差異化優(yōu)勢(shì)。
 
23
 
Functional-level strategy：職能層戰(zhàn)略
 
An organizational strategy that seeks to determine how to support the business-level strategy.
 
是尋求決定如何支持事業(yè)層戰(zhàn)略的組織戰(zhàn)略。
 

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