1.掌握好考試中的時(shí)間分配

2.先讀題目再讀案例

3.明確題目的要求,避免答非所問

4.保證答案的書寫清晰明了

5.一定要拿到professional marks

6.答案的廣度比深度更重要

7.將知識(shí)應(yīng)用到案例中是得分的關(guān)鍵

 

題目與Model聯(lián)系:

The environment:PESTEL

Competitive position:Porter’sfive forces

Portfolio of products:Boston consulting group matrix; product life cycle analysis

Portfolio of companies:Goold and Campbell; Ashridge

Outsourcing:Harmon’s process strategy  matrix

Stakeholders:Medelow’s matrix

Competitiveness of nations :Porter’s diamond

How we make profits:Value chain;generic strategies

 

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